Business Courses* — Dubai

AADV 311 Copywriting

Prerequisites: MCOM 301
This class provides the student with a solid background in the theory and practice of advertisement copywriting. Headlines and body copy are developed through focus on the research, creative strategy, and execution of persuasive writing for advertising in both print and broadcast media.

ACCG 441 International Accounting

Prerequisites: ACCG 311, BUSI 321
This course gives a broad overview of the global financial and accounting environment and addresses three distinct, but overlapping topic areas: financial reporting, financial analysis, and planning and control of multinational enterprises. The course covers topics such as financial reporting regimes, harmonization of international accounting differences, international accounting standard setting process, financial reporting issues relating to segment reporting, international financial ratio analysis, business combinations, intangible assets, foreign currency translation, accounting for changes in exchange rates, translation of financial statements, and managerial accounting issues relating to control of and performance measurement for foreign operations.

BUSI 101 Introduction to Business

An introductory survey of the business world, with consideration of the structure and forms of business enterprise, the nature of business relationships, and the diversity and choice of business careers. This course explores perceptions and misperceptions of business and its role in society, in a multi-cultural setting.

BUSI 201 Business Communications

Prerequisites: BUSI 101
This course covers the applications of effective communication principles in writing business letters, memoranda and reports. Psychological elements of business correspondence and oral communication are studied.

BUSI 211 Business Ethics

Prerequisites: BUSI 101 (Also applies to non-Business Majors)
This course introduces students to the ethical context of domestic and international business operations. It introduces students to a cooperative framework, which embraces the foundations of regional differences and influences with respect to ethical decision making. The difficult issue of ethical relativism and other problems associated with multiple ethical systems are examined from theoretical, as well as case-based applied perspectives.

BUSI 221 Personal Financial Management

Prerequisite: MATH 160
This course covers fundamentals of personal finance including salary and compensation, budgeting, savings, investments, renting, establishing a home, property acquisition, installment contracts, purchase acquisition, scams and frauds, credit, insurance, retirement, taxes, and other financial issues. Exploration of current technology tools available for planning, organizing, execution, and evaluation in wealth generation will be made.

BUSI 301 Business Research

Prerequisites: BUSI 101, QUAN 201
This course explores the role of research in business decision making and presents research concepts and terminology. Students attempt to identify an actual business problem and apply research principles and procedures to reach a solution. The course includes proposal development, as well as data collection and analysis, culminating in a presentation of all steps used in the research process.

BUSI 311 Business Law I

Prerequisites: BUSI 101, BUSI 211
This course serves as an introduction to the issues arising in the legal environment in which businesses operate. Consideration is given to contract law, business torts, warranties, agency law and business formation, including potential liability exposure.

BUSI 312 Business Law II

Prerequisites: BUSI 311
This course is a continuation of the introductory business law course and examines the following areas of law: corporate mergers; sales and lease contracts; negotiable instruments; debtor-creditor relationships, including secured transactions, creditors rights and bankruptcy; intellectual property and internet law; securities regulations; the international legal environment; and labor and employment law, including discrimination.

BUSI 321 Business in the International Environment

Prerequisites: ECON 202
Consideration is given to comparative analysis of market conditions and business practices in the global economy, with an emphasis on international economic factors and institutions, including trade, financing, exchange rates, development and government policies. Selected topics in international management are covered.

BUSI 331 Information Systems and Technology

Prerequisites: COMP 101, MATH 160
This course ensures that business students have exposure to the effective use of spreadsheets in analytical situations. It also includes a serious, in-depth introduction to relational databases. The overall aim of this course is to provide students with the knowledge and skills to use information technology as part of managerial decision making.

EBUS 301 Principles of E-Business

Prerequisites: BUSI 101, MGMT 301 (not open to students who are taking or have previously taken ITCC 220)
This course begins with a look at major developments behind the transition from conventional business to e-business. Starting in the mid-1990s, developments such as globalization, movement toward free trade, advent of the internet, and rapid advances in information and telecommunication technologies are surveyed. The main focus of the course is on the conduct of business-to-customer, customer-to-business, and business-to-business transactions.

EBUS 302 / ITAD 300 Website Design and Management

Prerequisites: EBUS 301
This course takes an integrated approach to elements required to support an e-business internet architecture, web site design, and information systems and applications. It addresses issues surrounding the effective design of a web site including page layout, user interface design, graphic design, content flow and site structure. Furthermore, students are exposed to current and emerging internet standards such as XHTML, cascading style sheets, DHTML, client-side scripts and XML. Finally, the course introduces popular web development and design tools that significantly reduce development efforts and enhance the look and feel of the application.

EBUS 311 / ITCC 210 Introduction to Data Modeling

Prerequisites: BUSI 101
This course is a presentation of the data modeling process and database implementation fundamentals. Data modeling, SQL fundamental relational concepts, the process of normalization, relational algebra, and guidelines for mapping a data model into a relational database are covered. Students can model a multimedia or text-only information problem and implement it with a commercially available database package on a single machine.

EBUS 312 / ITDD 300 Database Architecture and Design

Prerequisites: EBUS 311 or ITCD 210 Corequisites: ITCC 200, ITCC 220, ITCC 230 or with Chair's Permission
Students are introduced to issues in client/server database implementation and administration. Students are given the opportunity to configure, test, and establish client-server communication and server-server communication with single or multiple database servers. Topics such as schema implementation, storage allocation and management, user creation and access security, backup and recovery, and performance measurement and enhancement, are presented in lecture and experienced in a laboratory environment. Students can configure and demonstrate successful communication between a database file server and multiple clients.

EBUS 321 / ITAD 330 Business Process Modeling

Prerequisites: ITAD 310
This course emphasizes the concepts, terminology, best practices, and practical applications of developing object-oriented software solutions. In this course, students experience a mixture of theory and practice. On the theoretical side, object-oriented concepts such as inheritance, polymorphism, composition, interfaces and much more will be covered in detail. Lessons aren't devoted exclusively to object-oriented theoretical concepts. Instead, students are given an opportunity to apply concepts on a practical level using Visual Studio.NET, a heavy-duty, fully object-oriented development environment.

EBUS 371 E-Marketing

Prerequisites: MKTG 301
The purpose of this course is to extend marketing theory and management to the e-business environment. The course covers recent developments in e-marketing technologies, e-marketing strategies, the segmentation of e-markets, e-marketing communication and promotion, new product development, pricing policy in e-markets, and performance evaluation for the marketing function of the e-business firm.

EBUS 401 Managing the Digital Enterprise

Prerequisites: MGMT 301, EBUS 301
This course applies and extends the management principles to the e-business firm, the most advanced form of digital enterprise. A number of management issues in e-business context are explored, including interface between workforce teams in the global digital enterprise, management of the customer interface with e-commerce applications, identification and analysis of information needs, impact of the internet on project management and supply chain management, and the organizational structure of e-business firms.

EBUS 411 E-Business Integrated Applications

Prerequisites: EBUS 401
This course provides students with basic conceptual knowledge of e-business integrated systems configuration and management. An appropriate e-business suite will be used to illustrate key concepts. The course focuses on Enterprise Resources Management (ERP) implementation methods and how these methods can be used to configure, customize and integrate applications to the system. Topics covered include the selected e-business suite architecture, database fundamentals, design of shared entities, workflow, configuration, basic integration and system administration, and the relationship between technical and business aspects of implementing the selected e-business suite.

EBUS 421 / ITAD 410 Infrastructure Technologies, Models, Performance and Capacity Planning

Prerequisites: ITCC 200, ITAD 320
This course examines the fundamental technological requirements for setting up and operating an e-business, with a special focus on infrastructure (hardware and software). The course also offers a comprehensive guide to planning and building e-business sites. Students will be exposed to several performance and capacity planning methods that allow them to correctly analyze and project site needs and performance. The objective is to create sites that will increase customer confidence, provide better customer service, reduce operating costs, manage trade-offs between cost and performance, anticipate and handle peak demands and increase enterprise competitive advantage. Furthermore, the course also investigates Web Farms as a technology that will enable web applications to be highly available, stable and scalable.

ECON 201 Principles of Microeconomics

Prerequisites: MATH 160
Economic theory of the firm; resource allocation and price determination; the free market supply/demand mechanism; and pure and imperfect competition models are analyzed.

ECON 202 Principles of Macroeconomics

Prerequisites: ECON 201
Factors determining aggregate economic performance employment, output, income, price levels, economic growth and fluctuations, monetary and fiscal governmental policy; and evolution of economic doctrines are studied.

ECON 302 Money and Banking

Prerequisites: ECON 202
This course covers the nature of monetary and banking theory; banking history; measurement factors used in determining economic activity; interrelationship of commercial banking system and foreign exchange transactions; balance of international payments; and financial intermediaries.

ECON 311 Managerial Economics

Prerequisites: ECON 202
This course is an advanced analysis of rational economic decision-making in a managerial context. Topics include demand estimation, project analysis, business and economic forecasting, market structure and competition.

ECON 401 Industrial Organization

Prerequisite: ECON 201
The course begins with an examination of basic theoretical models of the behavior of firms under different market structures such as perfect competition, oligopoly and monopoly. The focus then shifts to the applications of economics in antitrust cases. Industry cases and applications of antitrust policies are studied with an emphasis on the structure-conduct-performance approach to industrial organization.

ECON 441 Public Finance

Prerequisite: ECON 202
The focus of this course is on the economics of the public sector. Topics covered include the government budget and its impact on resource allocation, income distribution and economic stabilization; the government budgeting process and the principles and problems of budget determination, including both tax and expenditure aspects; tax shifting and incidence; and fiscal and debt management policies.

FINA 301 Principles of Finance

Prerequisites: BUSI 101, ACCG 201
This course begins with cash flow projections and evaluation of financial strength and weakness. Capital structure is dealt with followed by cost of capital and evaluation of capital investment opportunities.

FINA 311 Corporate Finance

Prerequisites: FINA 301
This course studies the principles and practices of managerial finance and considers financial instruments, sources and applications of funds, financial ratios, capital market analysis, capital budgeting, investments and dividend decisions.

FINA 321 Financial Institutions Management

Prerequisites: FINA 301
This course looks at managing money as a business. Students study the market structure of global financial services including sources of funds, packaging, management, marketing and distribution of products and services. It provides an overview of the theory and practice of risk management, investment management, investment banking and market making.

FINA 331 Risk and Insurance

Prerequisites: FINA 301
This course introduces basic risk theory and elementary risk management principles and techniques. Topics covered include individual life insurance and annuity products; property/liability insurance; life/health insurance and selected social insurance programs; insurers and their operations; guidelines for efficient purchase and use of insurance products.

FINA 401 International Trade and Finance

Prerequisites: FINA 301, ECON 202
This advanced course considers current theories and practical consequences of international trade. A variety of commercial policy forms are examined as a means of regulating trade. Internal financial flows and exchange rate mechanisms are also considered. The domestic consequences for organizations of exchange rate policy are examined.

FINA 411 Investment and Portfolio Management

Prerequisites: FINA 311
This course is an analysis of the nature and underlying theory of investments and its utilization by the individual investor and portfolio manager. Topics include capital market theory, portfolio theory and management, options contracts, interest rate futures, factors influencing security prices, and the workings of the New York and London Stock Exchanges.

FINA 431 Real Estate Finance and Investment

Prerequisites: FINA 301
This course is an introduction to the fundamental concepts, principles, analytical methods and tools used for making investment and finance decisions regarding real estate assets. A key objective of this course is to recognize the unique features that distinguish real estate investments from securities investments and from the corporate finance framework of investment decision making.

FINA 441 International Investment Management

Prerequisites: FINA 411
This course surveys and evaluates techniques of investment analysis and portfolio management within an international context. Practical implications of efficient capital markets and hedging model theories form a central theme in this course.

FINA 451 Financial Modeling and Empirical Analysis

Prerequisites: FINA 411
The objective of this course is to provide students with an understanding of the theories and methodologies of financial modeling and empirical analysis; to enable students to perform financial analysis using computer models; and to apply financial principles in making corporate decisions. MS Excel is used as a vehicle for numerically solving and graphically interpreting problems that arise in financial statement analysis, portfolio management, option valuation, bond and stock valuation and analysis and foreign exchange.

FINA 461 Derivative Securities

Prerequisites: FINA 411
Topics covered in this course include options principles and pricing, futures and forward contracts, swaps and arbitrage strategies. Portfolio risk and insurance and financial innovations are examined along with the use of derivative securities in corporate financial management.

MCOM 301 An Overview of Integrated Marketing Communications (IMC)

Prerequisites: MKTG 301
This foundation course in Integrated Marketing Communication (IMC) covers basic concepts and methods. Advertising is viewed from the perspective of being simply one of several promotional tools instrumental in brand building. Segmentation, target audience selection, and positioning are given ample attention. The role of data and databases in communication strategy formulation are reviewed. Basic media concepts are also studied. Students can learn how to apply their knowledge to the task of determining media objectives and strategies. The organization and functioning of the modern communication agency are considered. Special attention is given to the creative process across all media and tools. IMC values and perspectives permeate coverage of all topics.

MCOM 401 Creative Execution for IMC

Prerequisites: MCOM 301
This course reviews the IMC concept and focuses on creative development in advertising (TV, press and radio), sales promotion and public relations. Students can learn not only how to evaluate executions in these areas, but experience the rewards and frustrations of creative development, as they are challenged to produce a variety of pieces. Through effective correspondence and executional integration, the student's familiarity with TV and print production techniques is enhanced. Emphasis is placed on the successful completion of out-of-class creative projects.

MCOM 411 Media Planning and Buying

Prerequisites: MCOM 301
This course presents an overview of the media planning and buying functions within the IMC process. Basic measurements and calculations are reviewed as well as the media performance measures of reach, frequency, effective frequency and GRPs. The relationship between marketing strategy and media planning is established, and the strategic media planning process is covered in detail. Other topics covered include: intermedia comparisons, quantitative and qualitative media evaluation, media negotiation as practiced in the Middle East, media research, media budget determination and allocation, media testing and experimentation and new media. Teaching methods consist of lecture, discussion (including case studies) and out-of-class projects.

MCOM 421 IMC Strategy and Management

Prerequisites: MCOM 401
This course addresses the pivotal role of decision-making in communications strategy formulation and agency management. Variables in decision-making are identified and the contribution of empirical research to issue resolution is studied in depth. Students learn how to apply the five steps in Schultz' value-based IMC model: customer identification, customer valuation, message/incentive planning, ROCI and post-program analysis and planning. Other topics considered are: brand equity management, brand valuation, global marketing communications decisions, and the structural and human resource dimensions of agency management. While the lecture method of instruction prevails, ample opportunity is given for in-class discussion. Out-of-class projects revolve around real-world case histories.

MCOM 431 IMC Campaign Development

Prerequisites: MCOM 421
This is the capstone course of the advertising concentration. Students spend the entire term working in teams to prepare a response to the InterAd case, a worldwide competition sponsored each year by the International Advertising Association. The response consists of a fully developed IMC strategy and plan, together with executional solutions across a wide variety of communications disciplines. Class times are used for instructor facilitation, team meetings and lecture/discussion on topics germane to the case, such as media planning, web site construction, sales promotion, etc. The Instructor of Record is usually the Advertising Program Chair. Other faculty and outside practitioners also make pedagogical contributions to the course.

MCOM 451 IMC New Media Strategy and Management

Prerequisite: MCOM 301
This course provides students with a comprehensive guide to how organizations define and achieve their Integrated Marketing Communications (IMC) goals and objectives through strategic management of various forms of new media.

MGMT 301 Principles of Management

Prerequisites: BUSI 101
This course combines the elements of management (planning, organizing, implementing, controlling and evaluating) and applies leadership principles and characteristics to the exercise of these functions. Management and leadership topics are analyzed and compared. Interpersonal skills required for effective leadership are explored.

MGMT 313 Operations Management I

Prerequisites: MGMT 301, QUAN 201
This course introduces students to the interrelationships that exist among the various functions and activities of the typical manufacturing organization. Focus will be on the production strategic management chain from materials to customers. Topics include types of production processes, job flow and batch, inventory control, plant capacity, computer utilization, delivery and dispatch.

MGMT 314 Operations Management II

Prerequisites: MGMT 313, QUAN 301
This course builds on the queuing theory introduced in QUAN 301 by providing in-depth analysis in solving waiting time problems. The theoretical aspects are followed through the use of Visual Interactive Discrete Event Simulation software. This software is used for solving real cases.

MGMT 321 Organizational Behavior

Prerequisites: MGMT 301
This course studies the behavior of individuals in organizations and applications of psychological principles to business problems. Topics include personnel selection, vocational satisfaction, interpersonal relations, training, motivation and leadership.

MGMT 331 Human Resources Management

Prerequisites: MGMT 301
This is an introduction to the principles and practices of human resource management. The personnel role in modern business organizations is the main focus. Students can develop proficiency in solving human resource problems through lectures and case studies.

MGMT 341 Project Management

Prerequisites: QUAN 201, MGMT 301
This course draws upon the applied fields of organization behavior, management theory/science and finance to develop a theoretical and very practical understanding of project management. The practical learning from this course is accomplished primarily through team-based project simulations.

MGMT 401 International Management

Prerequisites: MGMT 301, MGMT 321
This course addresses how business is conducted in developing and emerging nations worldwide from the perspective of domestic and foreign firms. The historical evolution of the economy; business forms in these economies; unique problems/challenges; institutional resources associated with doing business in these economies; public policy and social and legal attitudes toward business; local customs and the international business executive; and current trends and issues are covered.

MGMT 431 Leadership

Prerequisites: MGMT 321
This course provides students with a basic understanding of the role of leadership in the modern organization. Topics covered include different theories and definitions of leadership, organizational goals and the leader's role, leadership vs. management, leadership traits and characteristics, leadership styles and cultural differences, transformational leadership, charismatic leadership, transactional leadership, and gender and leadership. Case studies illustrate various leadership concepts, traits and styles in action.

MGMT 441 Entrepreneurship

Prerequisites: MGMT 301
This course is an overview of small business management and includes methods and procedures for establishing a small business; problem-solving techniques required for successful operations; entrepreneurial traits and risks; location selection; and franchising.

MGMT 451 Supply Chain Management

Prerequisites: MKTG 301
This course examines the planning and management of the production and distribution of goods and services as an integrated process which connects suppliers, producers, retailers and the transportation system. Different components of this process are analyzed sequentially, including location choice, distribution system design, supplier and distributor selection, contractual issues, partnership formation, inventory policies, production plans and electronic data interchange.

MGMT 461 Managing Change and Innovation

Prerequisites: MGMT 311
In this course, students study the planning and implementation of managed change at various levels in complex organizations. Special attention is given to the problems of technological change and the role of computing and information technology in organizational change. Topics include diagnostic and corrective practices in anticipating change; managing the pre- and post-event periods of change; and fostering and exploiting an innovative culture.

MGMT 499 Strategic Management

Prerequisites: Senior Status
This course introduces students to the elements of strategic management theory and process including environmental analysis; internal analysis and diagnosis; generic strategy alternatives; and strategic choice and implementation.

MKTG 301 Principles of Marketing

Prerequisites: BUSI 101
This class is a study of the integration and coordination of product development, promotional strategy, physical distribution and pricing activities which direct the flow of social, ethical, legal, economic and international environments.

MKTG 311 Sales Management

Prerequisites: MKTG 301
The course is designed to equip students with a theoretical and practical understanding of effective sales management. Students can learn the skills necessary to manage a sales department efficiently. Topics covered include: setting sales objectives, designing marketing policies and selling strategies, organizing sales departments for firms of varying size, coordinating a sales force, recruiting and training sales people, and analyzing markets from a sales perspective.

MKTG 321 Retail Management

Prerequisites: MKTG 301
The course offers challenging opportunities for those who choose a management-level career in the retail business arena. It introduces students to many diverse forces that exert their influence over the retail trade industry. The course covers basic concepts and methods of retail management. It also exposes students to current retail practices and various retailing career opportunities.

MKTG 331 Public Relations Management

Prerequisites: MKTG 301
The course introduces students to the theory and practical application of publicity relations planning, organizing, implementation and evaluation. Specifically, the course focuses on mass media relations and on internal and external public relations. It also covers relationships with trade and professional associations.

MKTG 341 New Product Management

Prerequisites: QUAN 201, MKTG 301
This course comprehensively explores the requirements for successful planning, developing and managing new products. Students are exposed to the process of new product development and product risk management. Various techniques are covered including case analysis, simulation exercises and the multivariate approach.

MKTG 351 Marketing Channel Management

Prerequisites: MKTG 301
This course focuses on distribution as a key process within the firm. The course surveys, analyzes and integrates the theories and practices relative to current problems of marketing channel management and its use as a key strategic marketing tool. The interface between the distribution process and channel intermediaries, and the impact of the Internet on distribution channels are also analyzed.

MKTG 361 Marketing Research

Prerequisites: QUAN 201, MKTG 301
This course can enable students to systematically study, conduct and evaluate marketing research activities within a firm. Students will be exposed to survey planning, questionnaire construction, interviewing, data collection, data analysis, demand analysis and forecasting, and population sampling procedures.

MKTG 401 Consumer Behavior

Prerequisites: MKTG 361
The emphasis of this course is on the descriptive and conceptual analysis of consumer buying behavior with a focus on the theory and research essential to the understanding of individual choice behavior.

MKTG 411 Services Marketing

Prerequisites: MKTG 301
This course focuses on the unique challenges of managing services and delivering quality service to customers. It discusses how services are different from physical products, why they are different, and how strategies can result from these differences. Students can learn an appreciation for the attraction, retention, and building of strong customer relationships through quality service relationship management.

MKTG 421 International Marketing

Prerequisites: MKTG 301
This course reviews the marketing concept within the framework of the world marketplace and international business. Students are exposed to key global topics such as market segmentation, international physical distribution, pricing, the product life cycle, and the effects of regulations and embargoes on international marketing strategy.

MKTG 431 Direct Marketing Management

Prerequisites: MKTG 351
This course develops student proficiency in direct marketing management. Students are exposed to the principles of direct marketing, database construction and management, and direct marketing plans and strategies.

* Courses and content subject to change.

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