2008 Dubai Communication and Information Studies Courses — Dubai


CISP 111 Introduction to Mass Communication

Prerequisite: None
This course covers the evolution of the major electronic media institutions of radio, television and cinema as social, political, economic and vocational forces in society. The impact and development of new electronic communication technologies are also studied.

CISP 114 Media Literacy

Prerequisite: None
This course reviews the content, effects and influence of electronic media. It teaches the analytical and critical skills necessary to become a discerning user of television, radio and the Internet. Application of visual, informational, and media literacy models are also discussed.

CISP 120 Media Aesthetics

Prerequisite: None
Aesthetic consideration to television, film, and radio based upon an examination of fundamental image elements. The course concentrates on the aesthetics of television, with film and radio serving as contextual examples. It is based upon the analysis of five principal fields of media aesthetics: light and color, two-dimensional space, three-dimensional space, time-motion and sound.

CISP 130 Media, Culture and Society

Prerequisite: None
The functions, effects, and uses of public media; roles of media in affecting social, cultural, and political values; avenues of freedom and control in media and problems and opportunities presented by evolving media technology are addressed in this course.

CISP 210 Media Research

Prerequisite: ENGL 102
Communication research is the focus of this course. Acquiring and evaluating information and organizing the results into written form is highlighted. Investigation of sources, methods, cataloging, philosophies of media research, and questions of reliability and validity are presented.

CISP 221 Ethics and Responsibility in Mass Media

Prerequisite: None
In this course, the concept of professionalism and the roles of law, government and individuals in determining ethical standards in the electronic media are presented.

CISP 230 Information Technology and Digital Media

Prerequisite: None
This course introduces the technology used by today's journalists. Projects using Adobe Photoshop, Illustrator, InDesign, Microsoft PowerPoint and HTML are included.

CISP 231 Writing for Mass Communication I

Prerequisites: CISP 210
Script writing for video productions, television and radio programs, public service announcements, commercials and documentaries are reviewed in this course.

CISP 236 Life on TV & Cinema: A Critical View

Prerequisite: None
This class is dedicated to the exploration of the elements of basic kinds of television programs-drama, sports, comedy, documentary and variety.

CISP 240 Digital Editing and Reporting I

Prerequisite: CISP 120
Use of the personal computer for video production, including software applications for program titling and image manipulation, machine control, and non-linear video editing will be addressed in this course.

CISP 242 Media Performance

Prerequisite: None
Writing and performance for electronic media; writing scripts for features, persuasive messages, informational programs, and drama; script analysis and development of performance skills for camera and microphone are studied in this course.

CISP 244 Digital Storytelling I

Prerequisite: CISP 242
The technical and aesthetic elements of video field production and editing are presented in this course. It covers program conceptualization, pre-production, production and post-production.

CISP 311 Interpersonal Communication

Prerequisite: None
Purposes that motivate interpersonal communication, characteristics of the verbal and non-verbal message forms employed, and effects of these patterns of interaction upon the persons involved are analyzed.

CISP 333 Media Management

Prerequisite: CISP 210
Concepts, methods and current practices in electronic media organization and management are examined. Decision making, implementation approaches, and communication applications for the small electronic media operation are highlighted. Resource allocation, facility design and operation, project management, operation scheduling, and quality control are also discussed.

CISP 342 Interviewing Principles

Prerequisites: CISP 231
This course presents interviewing principles and practices, with an emphasis on information gathering, selection and persuasive interviews. Purposes and types of interviews, structure of interviews, and influence of communication patterns on interview outcomes are analyzed.

301 Global Media

Prerequisite: None
Broadcast systems of the world in developed and developing nations are previewed in this course. Topics explored include: programming of many cultures; the role of satellites in promoting exchange of programs; relationship between governments, societies, and the media; issues in international communication.

RTVC 313 Production Planning

Prerequisite: CISP 244
The organization and production planning of television programs; budgets, legal clearances, script selection, casting, and logistical problems; duties of the producer, production assistants, and unit manager are analyzed in this course. Students develop and present television, video and educational production concepts. Production research, written and presentation skills will be developed. Final presentations are before formal peer and professional review panel. Presentations are videotaped in a highly interactive environment.

RTVC 331 Writing for Mass Communication II

Prerequisite: CISP 231
Script writing for the generic forms of electronic media: situation comedies, soap operas, and serial dramas is introduced in this course. May be repeated when topics vary.

RTVC 340 Television/Cinema Studio Production Workshop I

Prerequisite: CISP 244
Use of television equipment and facilities; camera operations, audio and video control, lighting, tape recorders, graphics, scenery, and portable audio and video production credits are presented in this course.

RTVC 442 The Broadcast Interview

Prerequisite: CISP 342
The interview is an essential tool for broadcast information gathering and presentation. Interview styles, question research, production approaches for television and radio, and special interview formats such as talk shows and political debates are discussed.

RTVC 446 Media in Community Service

Prerequisites: RTVC 340, RTVC 313
Topics covered in this course include: use of media for public agencies and institutions and by non-profit groups; creating and placing public service announcements; developing media programs for agencies, institutions, and community groups; budgeting; grant-seeking. Students get a opportunity to participate in field work.

RTVC 448 Acting for Television/Cinema/Radio

Prerequisite: CISP 242
This course provides the aspiring actor with the foundational aesthetic and technical skills necessary to successfully work in either motion pictures or on television in a single-camera production workshop.

RTVC 450 Television/Cinema Directing

Prerequisite: RTVC 340
This course is designed to explore creative roles of the television director both in multi-camera and single camera settings. Students will participate in all aspects of television production through both class exercises and projects to develop directorial skills of analysis, planning, staging and criticism.

RTVC 460 Radio/TV/Cinema Documentary

Prerequisite: CISP 244
This courses addresses the history and analysis of documentary programming: terminology, standards, and accepted practices associated with television documentary production. Use of video, film and audio equipment and facilities in producing a documentary are examined. This course surveys the history, development, controversies, production concerns, and ethics for documentary programs on American television. It does this through readings, screenings, analysis, discussion and production. It will provide guidance in writing proposals and treatments.

RTVC 470 Radio/TV/Cinema Sound Design

Prerequisites: CISP 120, CISP 242
This course is a study of the fundamentals of producing audio segments for presentation software applications, multimedia, and commercial broadcasting. It includes a laboratory experience using computer-based digital audio editing and the production facilities.

RTVC 480 Advanced Video Production: Variable Topics

Prerequisite: RTVC 340
Development and production of television programming for cable or broadcast is presented in this class. This interdisciplinary course is designed to give CISP, Visual Communications and Marketing students opportunities to work together in a competitive, teamwork situation in the development of advertising campaigns for non-profit agencies. The purpose of this production class is to give students maximum exposure to the concepts and skills that are involved in the production of studio and field-based television Public Service Announcements (PSA) and advertising, and to offer a community service opportunity. For our purposes, we will combine seven areas to form the art of Television Advertising Production.


* Courses and content subject to change.

See the world. Expand your horizons. Live your dreams.

American InterContinental University Study Abroad Programs
3150 West Higgins Road, Suite 150 · Hoffman Estates, IL 60169 · ph: 1.800.255.6839 · fx: 1.847.885.8422
© 2007 American InterContinental University. All rights reserved.
Privacy Statement | Legal Terms and Conditions | Sitemap