Study Abroad in London

Visual Communication

Department Dean: Gill Coupland, M.A.

Degrees:
  • M.A. in Art and Design, Institute of Education, University of London, 1996
  • First degree in Graphic Design, The Kent Institute, 1970
In 1989, Gill Coupland started at AIU as a part-time member of the Visual Communication faculty. She already had 15 years of experience in advertising and art directing, working with businesses such as Esso,Typhoo and Tetley teas, Cadbury's chocolate, Johnson & Johnson toiletries, Courage Breweries and English Cheese. By 1994, Coupland decided she liked teaching enough to become a full-time faculty member. She continued to work in the real world, too, maintaining her own design consultancy. She became Assistant Program Chair in 1994.Today her title is now Visual Communication Dean. Ms. Coupland spends her time working with the program's faculty members.

"I see my role as Dean (stemming from my art directing days) as 'managing the talents of others.' The faculty are all highlytalented and highly-professional, and it is their considerable experience of working in their own businesses and practices that makes the difference in the classroom. Support of our students learning and ambitions is central to everything we do."

AIU London Visual Communication Courses*

London Visual Communication Syllabi

CIS 101 INTRODUCTION TO COMPUTERS course offered online

Prerequisites: None
Students will study the terminology, fundamental concepts, and practical utilization of information processing systems primarily by automated means.

CIS 102 INTRODUCTION TO MACINTOSH®

Prerequisites: None
Students will study the terminology, fundamental concepts, and practical utilization of information processing systems primarily by automated means.

DES 101 BASIC PRINCIPLES OF DESIGN

Prerequisites: None
This foundation course covers principles relating to all areas of visual design. In this course, students can develop an awareness of the basic elements of visual language, aesthetics sensitivity, and the ability to think and act as a designer. Students explore methods for evoking intuitive responses through color, shape, texture, rhythm, line and other compositional elements. The class consists of both practical, studio-based assignments and contextual studies areas.

DES 102 COLOR THEORY

Prerequisites: None
This theoretical and practical course examines the visual forces of color and color relationships in traditional and electronic media.This foundation-level course is essential for all design students. Students can develop knowledge of color principles, the ability to manipulate hue, value and chroma, as well as sensitivity for aesthetic and psychological qualities. In addition, students can learn proper electronic applications of CMYK color for print and RGB color for the Web and broadcast.

DES 103 FREEHAND DRAWING

Prerequisites: None
Techniques for drawing basic forms and shapes are developed through exercises which are designed to develop perceptual skills.The student studies volume, tone, texture, perspective and composition.The exercises are presented in sequence and are designed to develop the student's basic drawing methods and techniques.

DES 210 FIGURE DRAWING

Prerequisites: None
Working from live models, students can learn the basic fundamentals of drawing the human body in proportion and scale. Through the use of primarily black and white media, the student uses line and tone to structure the human figure.

GDE 251 GRAPHIC DESIGN I

Prerequisites: None
Graphic design is the translation of ideas and concepts into structural order and visual form.This course aims to familiarize students with a brief history of graphic design and the fundamental knowledge necessary to become competent designers in commercial fields. Students can develop an understanding of visual meaning and association, arrangement of design elements, and other topics to prepare for successive classes within the program.

GDE 351 GRAPHIC DESIGN II

Prerequisites: GDE 251
This course takes a broader approach to creative design thinking and encourages exploration of wider visual sources, media and methods of expression. Skills of visual judgment and critical assessment are developed through projects and critiques which set out more complex and expansive frames of reference, both in terms of visual research and vocabulary. Emphasis is placed upon developing more expressive uses of typography, image and format.

GDE 352 GRAPHIC DESIGN III

Prerequisites: GDE 351
This course continues the approach to creative development established in GDE 351.Within defined project criteria, students are encouraged to tackle more diverse and ambitious areas of visual communication and design. References to themes and issues from a wide range of design and contemporary concerns help establish a context for personal progression. In this course, the student establishes a more personal direction. The importance of developing critical judgment criteria and analytical skills is emphasized.

GDE 451 GRAPHIC DESIGN IV

Prerequisites: GDE 352
Within the framework of design thinking already explored, this course examines structure, formats, sequences and unities within books, publications, packaging and other graphic forms. Emphasis is upon expanding and developing ideas to their full potential, looking at options and rigorously examining design decisions. Projects are of a more comprehensive and extended nature than in prerequisite courses.

GDE 452 GRAPHIC DESIGN V

Prerequisites: GDE 451
Concentrating on personally-focused areas of design interest, students must undertake one assigned and one self-originated extended project. Operating under close tutorial guidance, the student can learn to adjust to the demands of senior-level design thinking in preparation for finalized portfolio planning and presentation.

ILL 254 BASIC ILLUSTRATION I

Prerequisites: None
This course explores concepts, methods and materials employed in contemporary illustration. Emphasis is placed upon the development of ideas and exploration of varied media. This basic course encourages a creative and open approach to visual thinking and problem solving. It is an essential foundation for all further areas of design study.

ILL 355 ILLUSTRATION II

Prerequisites: ILL 254
In this course, students are encouraged to concentrate their efforts on developing a personal approach toward illustration. Emphasis continues to be placed on broader thinking, and use of a wider range of materials. More challenging projects are undertaken in such areas as sequential and narrative illustration.

ILL 356 ILLUSTRATION III

Prerequisites: None
The distinctive style developed by individual students will be used to explore subject matter to combine personal interest with commercial potential. Emphasis will be placed on creativity, time management and professional finish.

ILL 452 NARRATIVE ILLUSTRATION

Prerequisites: None
This course examines visual and narrative structures and conventions employed within various media, including comic books, cartoon strips, picture books, film animation and storyboarding treatments.The student can develop his or her illustrative skills by applying them in visual storytelling.

ILL 456 3-D ILLUSTRATION

Prerequisites: ILL 254, CIS 102, PHO 251
In this course, students can study the development of 3D illustrative techniques and styles and their commercial application. Students can learn how to extend existing 2D image communication skills into applied project work, including traditional, photographic and digital methods.

ILL 459 COMPUTER ILLUSTRATION

Prerequisites: CIS 102
This course provides an intensive study of computer software to produce creative illustrations using programs such as Adobe® Illustrator®.

PHO 251 PHOTOGRAPHY FOUNDATION

Prerequisites: None
This course is an introduction to the aesthetics, concepts and techniques of traditional photographic process as well as today's digital technologies in photography.The student can develop their eye by learning to shoot with a 35mm single lens reflex camera and digital cameras. Students can learn to develop and print black and white film.

PHO 351 PHOTOGRAPHIC STUDIO

Prerequisites: PHO 251
This course covers a varied range of traditional and digital skills and practices related to studio photography including, the planning and use of electronic and tungsten lighting and lighting setups; the comprehensive use of 35mm cameras, lenses and film; use of studio equipment and accessories; and studio procedure and safety.

PHO 353 DARKROOM TECHNIQUES

Prerequisites: PHO 251
This course provides a detailed study of darkroom techniques for the development and creative printing of a wide variety of films. Techniques such as polarization, multiple imaging, use of colored dyes and darkroom chemistry are covered.

PHO 354 NARRATIVE PHOTOGRAPHY

Prerequisites: PHO 251
The course is designed to advance narrative skills through Photography. Options for methods of execution are black & white, color or digital. Strong emphasis is placed on conceptualization and student ability to visualize concept during group critiques.Analysis of advertising and fine art photography as well as film/ video may also be used to emphasis the importance of concept in creating dialogue between viewer and image.

PHO 451 ADVANCED STUDIO PHOTOGRAPHY

Prerequisites: PHO 351
Advanced Studio Photography further develops, but does not repeat, the principles covered in previous photography classes. This course approaches its subjects from the view of a professional photographer. It strives to develop greater control and self-confidence through practical work. Students must provide their own SLR manual camera or manual/auto camera.

PHO 453 FASHION PHOTOGRAPHY

Prerequisites: PHO 350
This course is an introduction to the practice and techniques of studio fashion photography. Through assignments and critiques, the course will center on the use of the view camera, 35mm camera and studio lighting to create an image of the fashion model. Students must provide their own SLR manual camera or manual/auto camera.

PHO 454 ADVERTISING PHOTOGRAPHY

Prerequisites: PHO 350
Students can learn professional advertising photography through assignments, lectures, demonstrations and guest presentations. Topics include different lighting techniques for photographing food, products, people, cars, architecture; the effective use of props and backgrounds; and the differences in working with professional models and real people. Students must provide their own SLR manual camera or manual/auto camera.

PHO 455 ARCHITECTURAL PHOTOGRAPHY

Prerequisites: PHO 350
This course serves as an introduction to the photography of architecture.The student can deepen his/her knowledge of the use of view cameras, as well as the processing and printing of large format negatives. Students must provide their own SLR manual/auto camera.

PHO 456 PHOTOJOURNALISM

Prerequisites: PHO 251
Students investigate photojournalism techniques and concerns. Current and historic issues are discussed in class.Topics developed from these discussions will be assigned and a series of photo essays complete with tests will be produced. Students must provide their own SLR manual/auto camera.

PHO 459 PHOTOGRAPHY AS FINE ART

Prerequisites: PHO 251
This course will offer students the opportunity to develop their photographic work within a 'Fine Art' context.They will be introduced to the work of pioneers of this genre of photography as well as the early Experimental School of Photography, allowing them to explore different ways of using their techniques within a critical framework. Students will also be taught the fine art of printing, using fibre based paper.

VCD 150 FOUNDATION STUDIO

Prerequisites: None
This class introduces and explores a range of tools, methods, materials and techniques used within the work of contemporary artists and designers. It seeks to relate concept to language and process within the visual expression of ideas through practical and theoretical exploration.

VCD 250 HISTORY OF VISUAL COMMUNICATION

Prerequisites: None
This class traces the events and achievements that have shaped visual communication from cave painting to the present day electronic revolution.The course is taught through a series of lectures and research projects. Students can learn about innovative concepts and technologies used to solve visual problems.

VCD 351 TYPOGRAPHY II

Prerequisites: VCD 251
This course is designed to develop an understanding of the structure and engineering of type within design, form, line, paragraph and page spreads. Headline and body copy are covered.The concern will be with compositional thinking through the examination of magazines, newspapers and books.

VCD 352 COMPUTER GRAPHICS I

Prerequisites: CIS 102
Through lecture, demonstrations and practical experience, this course covers the basics of page layout programs and image handling utilizing programs such as Adobe® InDesign® CS, Adobe® Illustrator® CS and Adobe® Photoshop® CS.

VCD 353 PAINTING I

Prerequisites: None
This course offers a foundation in the studio practice of painting. Various techniques and their application in the context of fine art and illustration are presented. Exploration of visual language and personal creativity is encouraged. Students should expect to incur expenses for supplies.

VCD 354 PAINTING II

Prerequisites: VCD 353
This class develops from and builds upon the painting foundation acquired in Painting I (VCD 353). Working more independently, students are expected to define their individual style and material direction. Greater emphasis is placed upon the conceptual and creative roles in studio practice. Students should expect to incur expenses for supplies.

VCD 356 PHOTOSHOP®

Prerequisites: VCD 352
This course covers the use of this widely-used graphic design software which has become a standard in the industry.

VCD 451 TYPOGRAPHY III

Prerequisites: VCD 351
This course is concerned with creating a personal style and bringing together relevant typographic elements and skills. Students will be required to undertake a major project in which they will redesign an existing magazine.

VCD 452 PACKAGE DESIGN

Prerequisites: GDE 351
Package design and production play a vital role in sales promotion.This course encompasses not only the design of the individual package, but also the design of the carton. Various packaging forms, structures, materials and merchandising environments are explored.The student becomes involved in market research and sales promotion and identifies consumer packaging likes and dislikes.

VCD 459 MULTIMEDIA

Prerequisites: CIS 102
Multimedia is a computer course that introduces students to a wide range of multimedia tools.The goal of the course is to teach audio and visual elements on the computer for recording on videotape. Students will be expected to combine animation, graphics and sound into a presentation.


* Courses and content subject to change.
course offered online Course offered online.

American InterContinental University Study Abroad Programs
3150 West Higgins Road, Suite 150 · Hoffman Estates, IL 60169 · ph: 1.800.255.6839 · fx: 1.847.885.8422
© 2007 American InterContinental University. All rights reserved.
Privacy Statement | Legal Terms and Conditions | Sitemap